| Split Test: Opt-In Submit Buttons (2) |
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Below is a 4-way split test, of two different variables:
1) The text of the submit button on an opt-in form. In this case, "Click for Free Signup!" was tested against our control version, "Free Signup!". 2) Red colored border around the submit button, versus without a colored border. The difference in conversion was substantial, reminding us not to underestimate the impact small tweaks can have on response rates. See screen shots below...     |
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