 Re: What is Butterfly Marketing?
Butterfly Marketing is a viral marketing concept
popularized by Mike Filsaime.
He's acknowledged that he didn't originate the concept
(I think he learned it from Mark Joyner) but I believe he
named it and has certainly done a lot with it.
In a nutshell, here's how it works (although there may be
different variations on it)...
• Offer a free membership site.
• When people join as members they're automatically
signed up as affiliates at the same time, seamlessly.
• "One Time Offers" (OTO's) for presented for one or more
products, to try to monetize people immediately.
(Although they're called "one time" offers in an effort to
add urgency, techies can usually find ways to get around
them, such as by deleting cookies from the browser.)
• Tools are made available within the site for members/affiliates
to promote the site to others, so that it grows virally.
That's basically it.
If you sign up for any level of membership on this site, you'll
notice that the same concept is being used, althought I don't
currently present any one time offers.
Marty Foley |